Life in business: a socially responsible business

How do companies organise their production, manage labour relations, find sources of financing, implement strategies for development? Are the answers to these daily challenges comparable for a start-up, a restaurant, a food retailer, the largest market in France, an industrial company, a company that introduced embedded donations in France?

With this fourth video of our series "Life in business", discover Microdon, a company that introduced in France the concept of community donations. As a start-up of the innovative financing sector, Microdon  offers an "embedded generosity" system, via rounding on purchases or rounding on wages.

How to develop daily relations with customers, companies and associations? What are the specificities, in terms of management and governance, that make Microdon a company of the social and community economy? What are its prospects for the future? Answers in this cross-interview of Microdon’s chairman-founder and its marketing director.

Source: Banque de France – Citéco/la Cité de l’économie et de la monnaie

Audience: 12+

Language: english

Lenght: 5’06

Watch the other episodes of this series of 6 videos:


Published on 15 June 2017. Updated on 20 September 2017